20. May 2009 14:48
I previously wrote about the legal woes of NebuAd, who had had been sued for various privacy violations stemming from its use of deep packet inspection technology to track the web surfing habits of the customers of its affiliated ISPs. NebuAd used this data to deliver customized ads based on the consumers’ internet activities. In an interesting turn of events, NebuAd stated in a court filing this week that it was essentially going out of business after laying off virtually all of its employees and closing its office in Redwood City, CA. At its height, NebuAd had employed over 60 people. Apparently, NebuAd’s partners abandoned interest in NebuAd’s business model after Congress initiated hearings into NebuAd’s practices.
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